About
History
Founded in 2021 by Rashaad, Da Back House is more than a clothing brand — it’s a feeling, a memory, and a movement rooted in the culture of South Central and Watts. Growing up, “the back house” was where people came together. It was the garage studio, the backyard kickback, the late-night conversations, the music, the laughter, and the creativity that brought the neighborhood to life.
Da Back House was created to carry that same energy into fashion. We believe clothing is a form of self-expression and a way to connect communities through creativity, storytelling, and culture. Every design represents unity, originality, and the voices of people who come from neighborhoods that deserve to be seen, heard, and celebrated.
This brand is for the dreamers, creators, artists, and everyday people building something out of nothing. As we continue to grow, our goal is to inspire the next generation to stay creative, stay authentic, and never forget where they came from.
Welcome to Da Back House — where culture, creativity, and community live.
Tell the family we said hi.
Mission
Da Back House exists to bring peace, unity, and creativity to our communities through fashion. Our mission is to create clothing that represents the culture, stories, and artistic expression of South Central, Watts, and neighborhoods everywhere while giving creatives a platform to feel seen, inspired, and connected.
Vision
Our vision is to build Da Back House into a globally recognized lifestyle brand that never loses its neighborhood roots. We aim to inspire future generations through fashion, art, collaboration, and community while creating spaces where creativity, authenticity, and culture can thrive together.